Bad Boy 2011 Hyundai Sonata Turbo by Rides and 0-60 Magazines

In what is surely a sign of the times, Hyundai will be represented by a slew of customized cars at the 2010 SEMA Show, which runs from November 2 to 5. For the creation of this nicely done example of the 2011 Sonata Turbo, Hyundai teamed up with RIDES and 0-60 magazines. According to the South Korean automaker, the customized Sonata Turbo's styling was inspired by Ferrari, Mercedes and Porsche models.

"The Sonata Turbo is an ideal platform for us to bridge the worlds of performance, aesthetics, luxury, technology and style," said Ben Harris, executive publisher, RIDES and 0-60 magazines. "The design we've chosen will accentuate the car's lines and style, using influences from exotic supercars."

The designers claim to have used styling cues from the four-door Brabus Mercedes CLS Rocket for the car's exterior modifications, which combine a matte pearl white paint with a set of blacked out 20-inch wheels, custom LED fog lights, and a slew of carbon fiber parts including the roof, grill, side mirrors and rear diffuser.

Inspiration for the Sonata Turbo's interior is said to have come from the Ferrari F430 [again, this is what Hyundai claims in the official press release], with stitched leather and alcantara used throughout the cabin and carbon fiber trim accents.

No word on the press release about the influence of Porsche in the design [...].

We'll remind you that the 2011 Sonata Turbo comes with a 2.0-liter force-fed four-pot pumping out 274 hp and 269 lb-ft of torque, with prices starting from $24,865.

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SEMA: Hyundai Teases Tricked Out 2011 Sonata Turbo, Says it's Inspired by Ferrari, Mercedes and Porsche

Hoping to build some hype around the new 2011 Sonata 2.0-liter Turbo before it arrives in showrooms later this year, Hyundai has teamed up with RIDES and 0-60 magazines to trick out the 274-horsepower-strong saloon for the SEMA show, which will take place in Las Vegas this November.

The South Korean firm has no problem admitting that the car's tune-up is inspired by Ferrari, Mercedes and Porsche models.

In particular, Hyundai says the SEMA Show Sonata's exterior modifications will be "modest and tasteful, using influences from the four-door Brabus Mercedes CLS Rocket sport coupe", adding that the interior design has been inspired by the Ferrari F430 "with strategically placed stitched leather throughout and carbon fiber trim accents." No word where Porsche fits in the tune.

Other upgrades will include 20-inch concave monobloc wheels, a matte pearl white paint and a slew of carbon fiber components including the roof, grill, interior trim, side mirrors and rear diffuser, plus turbo and intake enhancements, and a quad tip dual exhaust.

Expect more teaser shots to be released within the next few weeks.

Hyundai to Recall Nearly 140,000 2011MY Sonata Sedans

The National Highway Traffic Safety Administration (NHTSA) announced that Hyundai is recalling certain 2011MY Sonata sedans over a potential issue with the steering system that could result in a total loss or reduction in steering capability. The recall affects all Sonatas manufactured from December 11, 2009, through September 10, 2010.

Here's how the government safety agency describes the problem with the Sonata's steering system:

"On some of these vehicles the steering column intermediate shaft universal joint connections may have been either improperly assembled or insufficiently tightened. Improper assembly or insufficient tightening of the connections could result in a complete separation or compromised attachment of the connections, such that the driver could experience a loss of, or reduction in, steering capability increasing the risk of a crash."

Hyundai said dealers will inspect the steering column intermediate shaft universal joint connections for proper assembly and torque, adding that the company will also update the power steering software free of charge.

The safety recall for the 2011 Sonata is expected to start in early October 2010. For more information, owners may contact Hyundai's customer assistance center at 1-800-633-5151.

Hyundai's Having a Ball, Sonata and Tucson Driving US Sales to the Moon

According to US Hyundai CEO John Krafcik, Hyundai is looking to set an "all-time" sales record in September partially thanks to high demand for the new Sonata sedan.

Krafcik told Autonews that September "looks fantastic [for Hyundai]. The industry looks decent -- I wouldn't say great -- but I think we're going to be fine." That's because the two latest Hyundai models to arrive have been the well received Sonata and the crisp Tucson.

Due to the firm's recent product /quality blitz, sales for 2010 have risen 17% so far and should help Hyundai pass its 500,000 unit United States sales goal this year. This follows an industry-wide drop in sales after various clunker programs in which Hyundai benefited significantly, so good for them.

These sales also include the company's very conservative goals for its Lexus-fighting Equus. Regarding the Equus' target market of full-size luxury shoppers in the market for something fresh, Krafcik continued, "We recognize that's a tough segment...We're going in with a 2,000 to 3,000 units a year sales objective, which would give us a 6 to 7 percent share."

Other than the top-line Equus, the Genesis Sedan and Coupe will receive mild updates to stay up to date; on the low end, expect the Sonata and Tucson to hold down the fort until the new Accent, Elantra sedan, Veloster small coupe (see the latest spy shots here), and Azera saloon appear in the next year or so.

Expect to see more and more of these out-of-left field Hyundais in the future as the Koreans begin to take advantage of Japanese automakers' lack of direction.

By Phil Alex

Source: Autonews (sub. req.)

2011 Hyundai Sonata being investigated for faulty steering system

We all know Hyundai has pulled a 180-degree turn in brand image over the past few years, but alas, no one (including Ferrari) is immune to the threat of recalls. The NHTSA has recently begun a preliminary investigation of the 2011 Hyundai Sonata for an issue with the steering system. Approximately 16,300 of the Alabama-built units could be affected, although there have been no official complaints, injuries, or accidents yet.

According to the NHTSA, "the intermediate steering shaft assembly upper universal joint" can fully detach or a "cross-threaded pinch bolt" could strip upper universal joint connection threads; both these issues could lead to a loss of, or faulty, steering.

Regulators also mentioned the steering problem could lead to a "compromised brake system", a case in which the shaft drops out and could hinder brake application.

Thankfully, this is being caught and handled early on. The last thing Hyundai needs is a major safety hiccup as it expands its range into Lexus territory and hopes to bring out a new Azera in 2012.

By Phil Alex