Showroom Automotive: Cadillac Escalade

Catering to the needs of soccer players, singers and business men of all sorts (including of course the shady type) who want to stand out from the crowd of Porsche Cayenne, Range Rover and BMW X5 SUVs, GM of Europe is launching a new and exclusive edition of its larger-than-life Escalade.

The Escalade Platinum Edition includes nearly every option of the regular Escalade and offers numerous unique additional features made available only on this version. The only option offered to buyers is the exterior color.

Along with the special Tehama aniline leather that covers the seats, instrument panel and center console, the top-of-the-line Caddy SUV adds genuine olive ash and burled walnut woods with wood inlays and aluminum trimmed instrument panel and console.

Rear passengers are treated to a separate entertainment system with DVD player, while heated and cooled front cup holders are included as well as a modified instrument panel, all set in a unique interior color combination of cocoa/light line.

Other standard features include hard drive-based navigation, keyless entry, electrically adjustable leather seats with memory function and xenon adaptive forward lighting.

A set of unique 22-inch multi-spoke chrome wheels completes the package.

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According to the Highway Loss Data Institute, the Cadillac Escalade is numero uno when it comes to stolen car claims here in the US. The group says that for the first three years of the third-generation Escalade's production (2007-2009) there have been an average of 10.8 claims - from stealing the rims up to the entire car - for every 1000 insured Escalades. That's approximately five times more claims than the average car.

This surge in Escalade theft isn't just because Cadillac's big SUV is many celebrities' vehicle of choice, however. After 2006, the SUV was actually made easier to steal than most cars because GM did away with the simple yet effective steering wheel lock. Instead, it was replaced by some electronic nannies that were supposed to be "better". Don't worry, the lock's back for 2010, so all you up and coming pimps will have harder-to-jack rides. Watch the report in the video below.