Cayenne and Panamera Help Boost Porsche Sales by 86.4% Compared to Previous Quarter

Even in this harsh economical climate, Porsche sales continue to grow, as the German maker shifted 21,218 units in the first three months of the 2010 short fiscal year (August 1 – December 31). That's an impressive 86.4% growth compared to the same period last year, although Porsche management admits that the prior-year quarter was "relatively weak", so a higher growth rate was expected.


Revenue amounted to €2.06 billion (+80.3%), while the company's operating result reached €395 million for the same three month period.

The new Cayenne fared particularly well with 10,292 units sold (+151%), followed by the Panamera with 5,778 vehicles and a growth rate of 94%. The success of the 4-door coupe is due to the fact that last year it wasn't available on all markets and the six-cylinder model went on sale in May 2010. The 911's sales were also up, reaching 3,130 units (+20.4%), while the Boxster with 1,089 and Cayman with 929 vehicles remained the least coveted Porsches.

The Americas lead in terms of regional sales, up by 82% and totaling 7,268 units, of which 6,632 went to North America. Europe is close behind (7,082), while Asia and the rest of the world are third (6,868), albeit with the biggest growth rate (126%), fueled by the strong demand in China.


"We can be satisfied with the key indicators of the first three months. Porsche AG is continuing on a profitable growth course" said Matthias Müller, chairman of the executive board of Porsche AG.

"Due to the order intake worldwide in the past few months, we expect a good double-digit return on sales in the short fiscal year from August to December 2010. With this current order situation, we also anticipate a good start to the new fiscal year 2011" Lutz Meschke, member of Porsche AG's executive board in charge of finance and procurement, added.

Porsche's sales growth also helped create new jobs, with the company currently employing 13,043 people, a 2.5% increase over July 2010.

By Csaba Daradics

Porsche Sells more than 22,000 Panamera Sedans in its First Year of Production

Say what you want about the new Panamera, but the premium sports saloon is selling like beer at Oktoberfest. Within the first year of production, Porsche sold 22, 518 copies of the Panamera sports saloon globally, with 2,530 vehicles in Germany alone. While the Stuttgart-based automaker did not break down country-specific sales numbers, oddly enough, it released some data on city-specific sales.

In North America, which is traditionally Porsche's most significant sales market, the company sold 890 Panamera saloons in Los Angeles and 760 in New York. In Asia, 300 vehicles were delivered to Hong Kong this past year, while 223 examples made their way to Tokyo and another 188 to Shanghai. In other cities across the globe, Porsche sold 285 Panameras in Dubai, 203 in Moscow, 206 in Munich, 117 in Hamburg and 108 in Berlin.

"Our corporate strategy of value-oriented growth has proven itself to be a successful model: With the Panamera, Porsche has clearly positioned itself with the sportiest automobile in the high-end and luxury-class market and achieves already a 13 per-cent share of its segment today", said Bernhard Maier, Member of the Management Board for Sales and Marketing.

Currently, Porsche offers five variants of its sports saloon, including the Panamera and Panamera 4 with a 300HP V6, the Panamera S and Panamera 4S with a 400 HP V8, and the flagship Turbo model with a 500 HP V8.

Leading the charts with 9,394 vehicles delivered, is the Panamera 4S, followed by the Turbo (6,171 vehicles) and the Panamera S (4,563 vehicles). However, the six-cylinder Panamera, which was introduced into the market only a few weeks ago, is quickly catching up having already found 2,390 new owners.

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